Addiction Tokyo Spring 2025 "Silenced Serenity" Collection

If I have to pick the most surprising makeup collection for spring 2025, it will be Addiction Tokyo's "Silenced Serenity" Collection. Addiction Tokyo is still an underdog in the US market but this Japanese artistry makeup brand keeps bringing out gorgeous and cohesive makeup collections season after season. The theme of the collection is quiet and understated and having so much neutral makeup did not make me purchase the collection right away. But, the brand kindly sent me the eyeshadow quads and 2 lip balms and I was able to see how gorgeous they were. Addiction Tokyo launched new liquid blushes in 2 finishes so I purchased 2 shades plus a nail color and a mascara from the collection. 

Addiction Tokyo The Eyeshadow Palette ($52, Addiction Tokyo Beauty)

These limited edition eye quads come with one cream-to-powder shade in each. Normally, I wouldn't enjoy this format but I am a huge fan of their cream shadow formula so I don't mind it at all. Plus Addition Tokyo powder shadows don't have a lot of kickups. These 2 eye quads are impeccably curated with sophisticated colors and will satisfy any neutral lover.

101 Urban Serenity

Urban Serenity is the cool-toned palette in this collection but not without warmth. The color story exudes "city chic" but the overall tone isn't icy cold which can alienate natural skin tones sometimes. The creme shade provides a great base as well as a delicate nuance to the look.

102 Unchained Melody

Unchained Melody is the warmer palette but this one surprised me. On the skin, the tone is rather neutral and not too warm. We all have similar shades somewhere in our collection but these 4 shades work seamlessly together. This may be an LE but makes such a good staple. I will enjoy this quad beyond the spring season!

Addiction Tokyo The Liquid Blush Glow ($28, Addiction Tokyo Beauty)

Addiction Tokyo The Liquid Blush Foggy ($28, Addiction Tokyo Beauty)

With this collection, the brand introduces a variety of liquid blush in 2 different finishes. The "Glow" version will literally give you a softly dewy finish and the "Foggy" version will provide a blurred matte finish.

I chose one of each finish. The colors are gorgeous but I am even more impressed with the formulas. I usually shy away from liquid blushes but these blend and build up so easily without lifting the base makeup. The colors last pretty well.

Addiction Tokyo The Lip Balm Soft Matte ($30, Addiction Tokyo Beauty)

Addiction Tokyo Lip Oil Plumper ($26, Addiction Tokyo Beauty)

There are 2 lip balm shades in the soft matte formula. I can't say the colors are unique and I am sure I've already seen similar shades in the permanent lineup of their lip balm range. I really enjoy the formula and the slim packaging. I always keep one in my purse.

101 Dream Ripple is a soft neutral pink and 102 Healing Sun is a peachy orange.  The Lip Oil Plumper is virtually clear shade but the formula is worth paying attention to. It is one of the best lip oil formulas on the market in my humble opinion. It has just the right consistency and does make a difference to my lips. I know I will finish this one.

Addiction Tokyo The Nail Polish ($19, Addiction Tokyo Beauty)

There are 6 amazing neutral nail polishes in this collection, and it was quite difficult just to choose one. I ended up with Fade to Mauve because I could never resist chic mauve pink nails. This creamy shade is so chic and sophisticated. 

Addiction Tokyo The Mascara Color Nuance WP ($28, Addiction Tokyo Beauty)

If you want the cleanest definition and subtly nuanced colors in your mascara, look no further. I am the person who wants more volume than definition and length, but I still very much appreciate this mascara and have several different shades. The new shade 107 Ultra Black is a deep blue-based black that adds crisp definition to the eye look.

And here are two different makeup looks created using the Addiction Tokyo "Silenced Serenity" Collection:

This is indeed a serene and understated collection yet it surprised me a big time. Such gorgeous and wearable shades! Addiction Tokyo did an amazing job tweaking and elevating everyday shades in this collection.

"Silenced Serenity" Collection is available for purchase on the Addiction Tokyo US website.

*The eyeshadow palettes and the lip products were sent by the brand for consideration. I purchased the blushes, mascara, and nail polish. This post contains affiliate links. Thank you for choosing to use them.