If I have to pick the most surprising makeup collection for spring 2025, it will be Addiction Tokyo's "Silenced Serenity" Collection. Addiction Tokyo is still an underdog in the US market but this Japanese artistry makeup brand keeps bringing out gorgeous and cohesive makeup collections season after season. The theme of the collection is quiet and understated and having so much neutral makeup did not make me purchase the collection right away. But, the brand kindly sent me the eyeshadow quads and 2 lip balms and I was able to see how gorgeous they were. Addiction Tokyo launched new liquid blushes in 2 finishes so I purchased 2 shades plus a nail color and a mascara from the collection.